Most boutique hotels and hotel chains that decide to redesign their website make the same mistake from the outset: ownership or management hires a designer or a creative before defining the real objective of the project with their marketing department, the very team that will work with that tool every day and the one expected to deliver immediate results.
Read More
How do you track a tourism accommodation’s website, from GA4 to the booking engine? A question every tourism professional with responsibility in management, sales, revenue management or marketing has asked at some point.
Read More
There is a concept that is starting to take shape in the hospitality industry: the language tax—a “silent tax” you pay every time you interact with an LLM (a large language model capable of understanding and generating human language at scale) in a language…
Read More
A new study by SparkToro and Datos (Semrush) debunks, at least regarding desktop and laptop use, one of the most repeated myths recently within the tourism sector: “The majority of queries to search for information, products, or services are already made through AI”. Reality…
Read More
In a market where competition is fierce and the differences between competitors seem to fade, it is often the case that two hotels can offer exactly the same thing: the same room category, the same city, the same date, even similar services. However, one…
Read More