How do you track a tourism accommodation’s website, from GA4 to the booking engine? A question every tourism professional with responsibility in management, sales, revenue management or marketing has asked at some point.
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Los premios Travelers’ Choice de Tripadvisor reconocen cada año la excelencia en el sector hotelero, destacando a aquellos proyectos que logran convertir sus servicios en experiencias memorables.
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There is a concept that is starting to take shape in the hospitality industry: the language tax—a “silent tax” you pay every time you interact with an LLM (a large language model capable of understanding and generating human language at scale) in a language…
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A new study by SparkToro and Datos (Semrush) debunks, at least regarding desktop and laptop use, one of the most repeated myths recently within the tourism sector: “The majority of queries to search for information, products, or services are already made through AI”. Reality…
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In a market where competition is fierce and the differences between competitors seem to fade, it is often the case that two hotels can offer exactly the same thing: the same room category, the same city, the same date, even similar services. However, one…
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The arrival of advertising on conversational AI platforms like ChatGPT is not only shaking the foundations of the traditional digital advertising ecosystem, but also opening up a new landscape for sectors such as hospitality, where visibility and personalization are key to attracting travelers. Until…
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