FITUR 2026, organised by IFEMA MADRID, closed its doors with a clearly positive balance, reaffirming its strength as an essential meeting point for the tourism industry. The fair slightly exceeded 255,000 visitors over its five days, consolidating the professional figures of the previous edition…
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Choosing the right booking engine is one of the most decisive factors for the profitability of the direct channel in any hotel project. We often assume that “they all do the same,” but the truth is that a well‑configured, flexible engine that aligns with…
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In a market where competition is fierce and the differences between competitors seem to fade, it is often the case that two hotels can offer exactly the same thing: the same room category, the same city, the same date, even similar services. However, one…
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