Artificial Intelligence (AI) is no longer just a technological promise—it has become an essential tool in the commercial strategy of any business, especially in the hotel industry. What once seemed like science fiction is now part of the daily routine for the most innovative…
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Seneca said: “There is no one less fortunate than the person whom adversity forgets, for he never has the opportunity to test himself.” Philosophy is the nourishment of human curiosity. It allows us to analyze and reflect on what surrounds us, and to deepen…
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What’s behind the numbers? An intense fight to win customers, a relentless battle. And on many occasions, we find ourselves alone in a wild and aggressive environment. Not long ago, in one of the classes I taught to the students of the Advanced Revenue…
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The arrival of advertising on conversational AI platforms like ChatGPT is not only shaking the foundations of the traditional digital advertising ecosystem, but also opening up a new landscape for sectors such as hospitality, where visibility and personalization are key to attracting travelers. Until…
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