AI assistants have become a hotel prescription channel with rules of their own, distinct from traditional SEO and from platforms like TripAdvisor.
Read More
Hotel Revenue Management is undergoing an unprecedented transformation. What began as a discipline focused on adjusting room rates has evolved into a complex ecosystem where technology, data, and strategy converge to maximize every guest touchpoint. At The Net Revenue, we identify three key trends…
Read More
Last Friday, November 7, 2025, the Spanish hotel sector experienced a landmark event with the IV International Hotel Directors Meeting at the Novotel Madrid Center. Under the theme “Profitability, strategy and technology at the service of the hotel director”, the event organized by AEDH-Spanish…
Read More
Artificial Intelligence (AI) is no longer just a technological promise—it has become an essential tool in the commercial strategy of any business, especially in the hotel industry. What once seemed like science fiction is now part of the daily routine for the most innovative…
Read More