On June 6, Madrid hosted the second edition of the Global Revenue Forum under the theme “Commercial Leadership for the Next Generation”, one of the benchmark events for leaders in the hotel industry. A day that exceeded all expectations, both in terms of organization and attendance, bringing together some of the most influential Revenue Management professionals in Spain and internationally. From The Net Revenue, we were fortunate to be very well represented with the presence of Francesc González (CEO), Mercè Sánchez (COO) and Marta Varela (RS & CD), who took part in an intense day full of debate, learning and connections that reinforce the reason behind this competitive sector.
The Global Revenue Forum is a space designed to challenge the status quo and build concrete answers to the challenges faced by commercial leaders in the hospitality industry. In this second edition, the program revolved around the key pillars that will shape the coming years: Revenue Management, technology, artificial intelligence and, above all, the human factor that structures and gives meaning to everything. The sessions combined strategy with honesty, fostering real conversations about how technology and talent are redefining commercial management in hotels, always with a practical and straightforward approach that, from TNR, we fully share. Beyond the debates, in which Francesc and Marta had the pleasure of participating as speakers, the event was also an excellent opportunity to reconnect with great professionals and friends from the sector. This genuine networking, where career paths intersect and experiences are shared, is ultimately one of the most valuable assets of events like this.
Francesc González, recognized as Revenue Manager of the Year
At the close of the day came the most special moment, when Francesc González received the Revenue Manager of the Year award, a recognition that highlights years of rigorous work, strategic vision and commitment to excellence in revenue management. Francesc was very clear when accepting the award and wanted to share it with the rest of the team that makes TNR a reality: “this is an award that belongs to the The Net Revenue team and to the more than 150 clients who have trusted us since day one”.
Mercè Sánchez, finalist in the Profit Leader of the Year category
The day brought us a second reason for pride, when Mercè Sánchez was nominated as a finalist in the Profit Leader of the Year category, consolidating her position as one of the most outstanding professionals in the sector in Spain. Having Francesc, Mercè and Marta among the best in their field is no coincidence, but a direct reflection of the work culture that defines TNR: high standards, specialization and a constant commitment to each client’s results.
Thank you, Global Revenue Forum
We would like to thank the Global Revenue Forum team for their hospitality, their careful organization and the recognition of our work. We love participating in events of this scale, and we also believe they are very necessary for the sector: they generate conversation, drive ideas and create the professional connections that move the industry forward. We leave with renewed energy, new perspectives and, above all, the same enthusiasm to keep doing what we do best. See you at the next edition!
