How do you track a tourism accommodation’s website, from GA4 to the booking engine? A question every tourism professional with responsibility in management, sales, revenue management or marketing has asked at some point.
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Why do boutique hotels in Madrid need a unique sales strategy? Let’s break it down step by step to uncover actionable insights.
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Our Chief Operating Officer, Mercè Sánchez, took part as a speaker on March 24 in the event ‘Connectar dades, transformar hotels’, held at the H10 Urquinaona Plaza and organized by the Tech Tourism Cluster in collaboration with Business Insights and the Barcelona Hotel Guild….
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Talking about Revenue Management in luxury hotels means stepping into a universe where the usual rules lose strength and a different logic emerges—more subtle, more emotional, and above all, more connected to value than to price. In this segment, the guest isn’t looking for…
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Hotel Revenue Management is undergoing an unprecedented transformation. What began as a discipline focused on adjusting room rates has evolved into a complex ecosystem where technology, data, and strategy converge to maximize every guest touchpoint. At The Net Revenue, we identify three key trends…
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Last Friday, November 7, 2025, the Spanish hotel sector experienced a landmark event with the IV International Hotel Directors Meeting at the Novotel Madrid Center. Under the theme “Profitability, strategy and technology at the service of the hotel director”, the event organized by AEDH-Spanish…
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Artificial Intelligence (AI) is no longer just a technological promise—it has become an essential tool in the commercial strategy of any business, especially in the hotel industry. What once seemed like science fiction is now part of the daily routine for the most innovative…
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Seneca said: “There is no one less fortunate than the person whom adversity forgets, for he never has the opportunity to test himself.” Philosophy is the nourishment of human curiosity. It allows us to analyze and reflect on what surrounds us, and to deepen…
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Improving your hotel’s RevPAR isn’t a matter of luck, but of strategy — and here’s how to achieve it step by step.Before getting started, it’s important to understand that boosting RevPAR requires a smart combination of pricing management, digital marketing, customer experience, and data…
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