Every year, SiteMinder publishes its Hotel Booking Trends, one of the most valuable global reports for understanding how booking behavior is evolving within the hotel sector. The study, based on millions of bookings processed through its channel manager across multiple markets, has become an…
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Choosing the right booking engine is one of the most decisive factors for the profitability of the direct channel in any hotel project. We often assume that “they all do the same,” but the truth is that a well‑configured, flexible engine that aligns with…
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What’s behind the numbers? An intense fight to win customers, a relentless battle. And on many occasions, we find ourselves alone in a wild and aggressive environment. Not long ago, in one of the classes I taught to the students of the Advanced Revenue…
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