Every year, SiteMinder publishes its Hotel Booking Trends, one of the most valuable global reports for understanding how booking behavior is evolving within the hotel sector. The study, based on millions of bookings processed through its channel manager across multiple markets, has become an…
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Our Chief Operating Officer, Mercè Sánchez, took part as a speaker on March 24 in the event ‘Connectar dades, transformar hotels’, held at the H10 Urquinaona Plaza and organized by the Tech Tourism Cluster in collaboration with Business Insights and the Barcelona Hotel Guild….
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A new study by SparkToro and Datos (Semrush) debunks, at least regarding desktop and laptop use, one of the most repeated myths recently within the tourism sector: “The majority of queries to search for information, products, or services are already made through AI”. Reality…
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