{"id":6053,"date":"2026-02-20T11:57:09","date_gmt":"2026-02-20T10:57:09","guid":{"rendered":"https:\/\/www.thenetrevenue.com\/the-net-revenue-fitur-2026\/"},"modified":"2026-02-23T12:12:22","modified_gmt":"2026-02-23T11:12:22","slug":"the-net-revenue-fitur-2026","status":"publish","type":"post","link":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/","title":{"rendered":"The Net Revenue at FITUR 2026"},"content":{"rendered":"<p>FITUR 2026, organised by IFEMA MADRID, closed its doors with a clearly positive balance, reaffirming its strength as an essential meeting point for the tourism industry. The fair slightly exceeded 255,000 visitors over its five days, consolidating the professional figures of the previous edition \u2014155,000 attendees\u2014 and recording a 12% increase in international visitors, in line with the 11% growth in exhibitors from other countries. Over the weekend, the general public once again reached around 100,000 visitors.<\/p>\n<p>Our CEO, Francesc Gonz\u00e1lez, once again had a notable presence at this year\u2019s edition, first by being nominated for the fourth consecutive year at the \u201c150+\u201d gala, held at the AdQuiver space and organised by Sergestur \u2014an initiative that recognises the most influential personalities in Spanish tourism\u2014 and second, by participating in the Revenue Nomads Show with the talk \u201cRevenue Wars \u2013 Humans vs. Algorithms\u201d. He was joined by speakers such as Chema Herrero Hern\u00e1ndez (CEO of Bedsrevenue) and Javier Ortiz (CEO of Sextaplanta), with whom he shared a deep and dynamic discussion on commercial decision\u2011making, the limits of automation, and the irreplaceable role of human talent in revenue management.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6042\" src=\"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/Fitur-2026-revenues.jpg\" alt=\"\" width=\"1141\" height=\"839\" srcset=\"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/Fitur-2026-revenues.jpg 1141w, https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/Fitur-2026-revenues-300x221.jpg 300w, https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/Fitur-2026-revenues-1024x753.jpg 1024w, https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/Fitur-2026-revenues-768x565.jpg 768w\" sizes=\"(max-width: 1141px) 100vw, 1141px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In this edition, we once again shared a stand with our partner RevBell, a strategic collaborator with whom we continue to build synergies, ideas, and new projects under a common vision: creating real and sustainable value for the industry. It has been a true pleasure to connect, learn, and especially to greet so many colleagues from the sector once again.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FITUR 2026, organised by IFEMA MADRID, closed its doors with a clearly positive balance, reaffirming its strength as an essential meeting point for the tourism industry. The fair slightly exceeded 255,000 visitors over its five days, consolidating the professional figures of the previous edition&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-6053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Net Revenue at FITUR 2026<\/title>\n<meta name=\"description\" content=\"FITUR 2026, organised by IFEMA MADRID, closed its doors with a clearly positive outcome, reaffirming its strength.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Net Revenue at FITUR 2026\" \/>\n<meta property=\"og:description\" content=\"FITUR 2026, organised by IFEMA MADRID, closed its doors with a clearly positive outcome, reaffirming its strength.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"The Net Revenue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thenetrevenue\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-20T10:57:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T11:12:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/The-Net-Revenue-FITUR-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1193\" \/>\n\t<meta property=\"og:image:height\" content=\"715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dat_at13cc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thenetrevenue\" \/>\n<meta name=\"twitter:site\" content=\"@thenetrevenue\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dat_at13cc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/\"},\"author\":{\"name\":\"dat_at13cc\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/#\\\/schema\\\/person\\\/8e3f86e946f9963f367b21c3b5067f06\"},\"headline\":\"The Net Revenue at FITUR 2026\",\"datePublished\":\"2026-02-20T10:57:09+00:00\",\"dateModified\":\"2026-02-23T11:12:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/\"},\"wordCount\":251,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/The-Net-Revenue-FITUR-2026.jpg\",\"articleSection\":[\"Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/\",\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/\",\"name\":\"The Net Revenue at FITUR 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/The-Net-Revenue-FITUR-2026.jpg\",\"datePublished\":\"2026-02-20T10:57:09+00:00\",\"dateModified\":\"2026-02-23T11:12:22+00:00\",\"description\":\"FITUR 2026, organised by IFEMA MADRID, closed its doors with a clearly positive outcome, reaffirming its strength.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/The-Net-Revenue-FITUR-2026.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/The-Net-Revenue-FITUR-2026.jpg\",\"width\":1193,\"height\":715},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/the-net-revenue-fitur-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Net Revenue at FITUR 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/\",\"name\":\"The Net Revenue | Servicios de revenue management para hoteles\",\"description\":\"Servicios de revenue management para hoteles\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/#organization\",\"name\":\"The Net Revenue\",\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/TNR_Logo_Black.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/TNR_Logo_Black.jpg\",\"width\":1287,\"height\":578,\"caption\":\"The Net Revenue\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thenetrevenue\",\"https:\\\/\\\/x.com\\\/thenetrevenue\",\"https:\\\/\\\/www.instagram.com\\\/thenetrevenue\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/the-net-revenue\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/#\\\/schema\\\/person\\\/8e3f86e946f9963f367b21c3b5067f06\",\"name\":\"dat_at13cc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g\",\"caption\":\"dat_at13cc\"},\"sameAs\":[\"https:\\\/\\\/www.thenetrevenue.com\"],\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/en\\\/author\\\/dat_at13cc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Net Revenue at FITUR 2026","description":"FITUR 2026, organised by IFEMA MADRID, closed its doors with a clearly positive outcome, reaffirming its strength.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/","og_locale":"en_US","og_type":"article","og_title":"The Net Revenue at FITUR 2026","og_description":"FITUR 2026, organised by IFEMA MADRID, closed its doors with a clearly positive outcome, reaffirming its strength.","og_url":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/","og_site_name":"The Net Revenue","article_publisher":"https:\/\/www.facebook.com\/thenetrevenue","article_published_time":"2026-02-20T10:57:09+00:00","article_modified_time":"2026-02-23T11:12:22+00:00","og_image":[{"width":1193,"height":715,"url":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/The-Net-Revenue-FITUR-2026.jpg","type":"image\/jpeg"}],"author":"dat_at13cc","twitter_card":"summary_large_image","twitter_creator":"@thenetrevenue","twitter_site":"@thenetrevenue","twitter_misc":{"Written by":"dat_at13cc","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/#article","isPartOf":{"@id":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/"},"author":{"name":"dat_at13cc","@id":"https:\/\/www.thenetrevenue.com\/en\/#\/schema\/person\/8e3f86e946f9963f367b21c3b5067f06"},"headline":"The Net Revenue at FITUR 2026","datePublished":"2026-02-20T10:57:09+00:00","dateModified":"2026-02-23T11:12:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/"},"wordCount":251,"publisher":{"@id":"https:\/\/www.thenetrevenue.com\/en\/#organization"},"image":{"@id":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/The-Net-Revenue-FITUR-2026.jpg","articleSection":["Events"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/","url":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/","name":"The Net Revenue at FITUR 2026","isPartOf":{"@id":"https:\/\/www.thenetrevenue.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/The-Net-Revenue-FITUR-2026.jpg","datePublished":"2026-02-20T10:57:09+00:00","dateModified":"2026-02-23T11:12:22+00:00","description":"FITUR 2026, organised by IFEMA MADRID, closed its doors with a clearly positive outcome, reaffirming its strength.","breadcrumb":{"@id":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/#primaryimage","url":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/The-Net-Revenue-FITUR-2026.jpg","contentUrl":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/The-Net-Revenue-FITUR-2026.jpg","width":1193,"height":715},{"@type":"BreadcrumbList","@id":"https:\/\/www.thenetrevenue.com\/en\/the-net-revenue-fitur-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.thenetrevenue.com\/en\/"},{"@type":"ListItem","position":2,"name":"The Net Revenue at FITUR 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.thenetrevenue.com\/en\/#website","url":"https:\/\/www.thenetrevenue.com\/en\/","name":"The Net Revenue | Servicios de revenue management para hoteles","description":"Servicios de revenue management para hoteles","publisher":{"@id":"https:\/\/www.thenetrevenue.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thenetrevenue.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thenetrevenue.com\/en\/#organization","name":"The Net Revenue","url":"https:\/\/www.thenetrevenue.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thenetrevenue.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2025\/11\/TNR_Logo_Black.jpg","contentUrl":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2025\/11\/TNR_Logo_Black.jpg","width":1287,"height":578,"caption":"The Net Revenue"},"image":{"@id":"https:\/\/www.thenetrevenue.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thenetrevenue","https:\/\/x.com\/thenetrevenue","https:\/\/www.instagram.com\/thenetrevenue","https:\/\/www.linkedin.com\/company\/the-net-revenue\/"]},{"@type":"Person","@id":"https:\/\/www.thenetrevenue.com\/en\/#\/schema\/person\/8e3f86e946f9963f367b21c3b5067f06","name":"dat_at13cc","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g","caption":"dat_at13cc"},"sameAs":["https:\/\/www.thenetrevenue.com"],"url":"https:\/\/www.thenetrevenue.com\/en\/author\/dat_at13cc\/"}]}},"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.thenetrevenue.com\/en\/wp-json\/wp\/v2\/posts\/6053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thenetrevenue.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thenetrevenue.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thenetrevenue.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thenetrevenue.com\/en\/wp-json\/wp\/v2\/comments?post=6053"}],"version-history":[{"count":0,"href":"https:\/\/www.thenetrevenue.com\/en\/wp-json\/wp\/v2\/posts\/6053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thenetrevenue.com\/en\/wp-json\/wp\/v2\/media\/6040"}],"wp:attachment":[{"href":"https:\/\/www.thenetrevenue.com\/en\/wp-json\/wp\/v2\/media?parent=6053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thenetrevenue.com\/en\/wp-json\/wp\/v2\/categories?post=6053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thenetrevenue.com\/en\/wp-json\/wp\/v2\/tags?post=6053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}