Artificial Intelligence (AI) is no longer just a technological promise—it has become an essential tool in the commercial strategy of any business, especially in the hotel industry. What once seemed like science fiction is now part of the daily routine for the most innovative revenue managers. The key? An increasingly deep symbiosis between human knowledge and the predictive power of algorithms.

From intuition to data: how AI is transforming revenue management

AI doesn’t replace the revenue manager—it empowers them. Thanks to its ability to process large volumes of data in real time, it enables more accurate, agile, and profitable decision-making. Some concrete examples of its application include:

  • Predictive optimization: algorithms that anticipate future demand and dynamically adjust prices to maximize revenue.
  • Smart segmentation: models that identify micro-audiences with high purchase intent, enabling more effective campaigns.
  • Sales automation: virtual assistants that accelerate the sales cycle, improve conversion rates, and free up time for strategic tasks.

At The Net Revenue, we don’t just implement these technologies—we integrate them with strategic vision so our clients don’t just keep up with the market, they lead it.

GEO: the new SEO for the hotel industry

But the influence of AI goes beyond revenue management. It is also redefining hotel digital marketing through a new concept: Generative Engine Optimization (GEO).

GEO is not a technology, but rather an evolution of traditional SEO, adapted to the rise of generative search engines like ChatGPT, Gemini, or Perplexity. Its goal: to ensure that hotels are directly recommended by these AIs when users make conversational queries.

Why is it relevant?

Search behavior is changing. More and more travelers are asking AI assistants directly where to stay, which hotel best fits their needs, or which one offers the best value for money. In this new environment, it’s not enough to appear on Google—you need to be referable by AI.

How to optimize for GEO?

  • Write in natural language, as if answering a real question
  • Use descriptive titles and subheadings with relevant keywords for the hospitality industry.
  • Publish on reputable sites and earn high-quality backlinks.
  • Include clear and useful phrases that can be easily quoted by generative models.

AI is not a threat to the hospitality industry, but an opportunity to evolve. From revenue management to digital positioning, its impact is both transversal and strategic. At The Net Revenue, we believe the true value lies in knowing how to combine human intelligence with artificial intelligence to build more profitable, personalized, and memorable experiences.

Moreover, AI doesn’t just respond — it learns. As it interacts with users, AI can refine its suggestions based on preferences, travel history, or even the emotional tone of the query. This means that a boutique hotel with strong positioning in this new channel could reach exactly the kind of guest it’s looking for: someone who values authenticity, personal attention, and a tailored experience.

A new paradigm brings new challenges. How do we measure the return on a conversational recommendation? What role will digital marketing agencies specialized in tourism play? And how can we ensure that sponsored content doesn’t compromise the user’s trust in the tool?

Hospitality can’t stay on the sidelines, conversational AI advertising isn’t a passing trend—it’s a natural evolution of digital marketing. And like every evolution, it will reward those who adapt with agility, creativity, and strategic vision.