Last Friday, November 7, 2025, the Spanish hotel sector experienced a landmark event with the IV International Hotel Directors Meeting at the Novotel Madrid Center. Under the theme “Profitability, strategy and technology at the service of the hotel director”, the event organized by AEDH-Spanish Association of Hotel Directors and FORST School of Tourism Business brought together leading professionals in the sector to address current challenges in hotel management.
The Net Revenue was represented by its CEO, Francesc González, who participated in one of the most anticipated moments of the day: the Revenue Panel on “How to sell more and better”. This round table, which took place at 3:55 PM, brought together prominent experts in hotel Revenue Management to analyze the keys to optimizing profitability in a context of constant digital transformation.
Alongside Francesc González, the panel featured the participation of Víctor Mayans Asián from Artiem Hotels; Chema Herrero Hernández from Beds Revenue; and Diego Fernández Pérez De Ponga from Port Hotels. The moderation was led by Isidro Tenorio, who guided an enriching debate on the most effective strategies to maximize hotel revenue without losing sight of the customer experience.
Throughout the day, which ran from 9:00 AM to 6:00 PM, attendees were able to delve into how technology has become a fundamental ally for hotel directors. The meeting highlighted the importance of integrating innovative tools that enable data-driven decision-making, anticipating market trends, and adapting swiftly to guest demands.
The Revenue Panel established itself as one of the most relevant spaces of the event, offering practical perspectives on implementing dynamic pricing strategies, distribution channel management, and occupancy optimization. The speakers shared real cases and experiences that demonstrated how the combination of strategy, technology, and market knowledge can make a difference in a hotel establishment’s results.
From The Net Revenue, we greatly value the opportunity to have participated in this benchmark meeting for the sector. It has been a true pleasure to share reflections and learnings with great professionals from the Spanish hotel industry, in an atmosphere of collaboration and constant pursuit of excellence.
The day proved to be inspiring and enriching, reinforcing our commitment to continue driving innovation in hotel management. Events like this are fundamental to strengthen the professional community and advance together toward a more competitive, profitable sector that is prepared for the challenges of the future.
