{"id":5862,"date":"2026-02-03T09:14:14","date_gmt":"2026-02-03T08:14:14","guid":{"rendered":"https:\/\/www.thenetrevenue.com\/valor-marca-sector-hotelero\/"},"modified":"2026-02-03T09:28:01","modified_gmt":"2026-02-03T08:28:01","slug":"valor-marca-sector-hoteler","status":"publish","type":"post","link":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/","title":{"rendered":"El valor d&#8217;una marca consolidada en el sector hoteler"},"content":{"rendered":"<p>En un mercat on la compet\u00e8ncia \u00e9s ferotge i les difer\u00e8ncies entre competidors semblen difuminar-se, moltes vegades dos hotels poden oferir exactament el mateix: la mateixa categoria d\u2019habitaci\u00f3, la mateixa ciutat, la mateixa data i fins i tot serveis similars. Tanmateix, un omple gaireb\u00e9 sense esfor\u00e7 mentre que l\u2019altre es veu obligat a competir abaixant preus per captar demanda. La difer\u00e8ncia? La for\u00e7a i la consolidaci\u00f3 de la seva marca.<\/p>\n<div>\n<p>Una marca s\u00f2lida en el sector hoteler no \u00e9s nom\u00e9s una identitat visual ni un concepte aspiracional. \u00c9s un actiu estrat\u00e8gic que redueix friccions, construeix confian\u00e7a i condiciona la predisposici\u00f3 del client a pagar m\u00e9s. Quan un hoste reconeix i valora una marca, la decisi\u00f3 de compra es torna m\u00e9s simple: la incertesa desapareix i la comparaci\u00f3 purament tarif\u00e0ria deixa de ser l\u2019eix central.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h4>La marca hotelera com a reductora de fricci\u00f3<\/h4>\n<p>En el proc\u00e9s de reserva, el client travessa un mar d\u2019opcions, dubtes i est\u00edmuls. Una marca forta actua com un drecera cognitiva: simplifica l\u2019elecci\u00f3 i redueix el risc percebut. Saber qu\u00e8 esperar \u2014encara que sigui de manera intu\u00eftiva\u2014 elimina barreres. Aquest \u201caix\u00f2 em quadra\u201d o \u201cs\u00e9 que aqu\u00ed no fallar\u00e9\u201d \u00e9s el tipus de percepci\u00f3 que nom\u00e9s la coher\u00e8ncia de marca \u00e9s capa\u00e7 de generar.<\/p>\n<p>Quan la marca est\u00e0 consolidada, el preu deixa de ser una barrera i es converteix en un reflex del valor. L\u2019hoste paga no nom\u00e9s per un llit o per una ubicaci\u00f3, sin\u00f3 per una sensaci\u00f3 d\u2019encert. Per la confian\u00e7a que la seva experi\u00e8ncia estar\u00e0 a l\u2019altura. Per la promesa complerta.<\/p>\n<p>\u00c9s aqu\u00ed on la marca i el Revenue Management es troben: el RM optimitza preus, per\u00f2 \u00e9s la marca la que determina fins on pot pujar aquest preu sense destruir valor. L\u2019elasticitat no dep\u00e8n nom\u00e9s de la demanda: dep\u00e8n del que sent el client quan veu el teu nom.<\/p>\n<p>&nbsp;<\/p>\n<h4>El client no compra nits d&#8217;allotjament: compra tranquil\u00b7litat<\/h4>\n<p>Sovint diem que una habitaci\u00f3 \u00e9s un \u201cproducte perible\u201d, per\u00f2 l\u2019experi\u00e8ncia associada no ho \u00e9s. El que realment adquireix l\u2019hoste \u00e9s seguretat, expectatives clares, coher\u00e8ncia i una sensaci\u00f3 de comoditat emocional. Aquesta tranquil\u00b7litat pesa m\u00e9s que qualsevol descompte agressiu.<\/p>\n<p>Una marca que ha treballat la seva identitat i el seu relat aconsegueix que la fidelitat del client no depengui de les promocions, sin\u00f3 de l\u2019afinitat. No for\u00e7a el seu retorn, simplement l\u2019inspira. Aquesta coher\u00e8ncia no nom\u00e9s millora la percepci\u00f3 del preu, sin\u00f3 que ordena tota la proposta de valor:<\/p>\n<ul>\n<li>Dona coher\u00e8ncia visual i emocional al producte.<\/li>\n<li>Connecta l\u2019equip amb un prop\u00f2sit com\u00fa.<\/li>\n<li>Alinea expectatives entre all\u00f2 que es comunica i all\u00f2 que s\u2019entrega.<\/li>\n<li>Converteix el \u201cpreu\u201d en una variable secund\u00e0ria davant del \u201cper qu\u00e8 triar-nos\u201d.<\/li>\n<li>El resultat \u00e9s simple: una marca consistent sost\u00e9 millor les tarifes, fins i tot en mercats saturats.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Invertir en la teva marca \u00e9s una decisi\u00f3 estrat\u00e8gica, t\u00e0ctica a llarg termini<\/h4>\n<p>Desenvolupar una marca no s\u2019ha d\u2019entendre com una acci\u00f3 puntual ni com una despesa m\u00e9s de m\u00e0rqueting. \u00c9s una estrat\u00e8gia que combina qualitat de producte, excel\u00b7l\u00e8ncia operativa, gesti\u00f3 del talent, comunicaci\u00f3 i experi\u00e8ncia del client. Construir-la requereix temps, inversi\u00f3 i enfocament, per\u00f2 a llarg termini \u00e9s all\u00f2 que permet cr\u00e9ixer amb solidesa, destacar en mercats madurs i resistir cicles de demanda vol\u00e0tils.<\/p>\n<p>Perqu\u00e8 la pregunta clau no \u00e9s nom\u00e9s \u201cquant cobrem?\u201d, sin\u00f3 \u201cqu\u00e8 sent el client quan veu el nostre nom?\u201d. En aquesta resposta neix la predisposici\u00f3 real a comprar\u2026 i el veritable avantatge competitiu d\u2019un hotel que no necessita competir a la baixa.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5851\" src=\"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-sector-hotelero.jpg\" alt=\"\" width=\"1400\" height=\"2100\" srcset=\"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-sector-hotelero.jpg 1400w, https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-sector-hotelero-200x300.jpg 200w, https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-sector-hotelero-683x1024.jpg 683w, https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-sector-hotelero-768x1152.jpg 768w, https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-sector-hotelero-1024x1536.jpg 1024w, https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-sector-hotelero-1365x2048.jpg 1365w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un mercat on la compet\u00e8ncia \u00e9s ferotge i les difer\u00e8ncies entre competidors semblen difuminar-se, moltes vegades dos hotels poden oferir exactament el mateix: la mateixa categoria d\u2019habitaci\u00f3, la mateixa ciutat, la mateixa data i fins i tot serveis similars. Tanmateix, un omple gaireb\u00e9&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[125,126],"class_list":["post-5862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting","tag-marca-hotelera","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El valor d&#039;una marca consolidada en el sector hoteler<\/title>\n<meta name=\"description\" content=\"Una marca s\u00f2lida en el sector hoteler no \u00e9s nom\u00e9s una identitat visual, \u00e9s un actiu estrat\u00e8gic que redueix friccions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El valor d&#039;una marca consolidada en el sector hoteler\" \/>\n<meta property=\"og:description\" content=\"Una marca s\u00f2lida en el sector hoteler no \u00e9s nom\u00e9s una identitat visual, \u00e9s un actiu estrat\u00e8gic que redueix friccions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/\" \/>\n<meta property=\"og:site_name\" content=\"The Net Revenue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thenetrevenue\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-03T08:14:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T08:28:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-hotelera-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dat_at13cc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thenetrevenue\" \/>\n<meta name=\"twitter:site\" content=\"@thenetrevenue\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"dat_at13cc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/\"},\"author\":{\"name\":\"dat_at13cc\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/#\\\/schema\\\/person\\\/8e3f86e946f9963f367b21c3b5067f06\"},\"headline\":\"El valor d&#8217;una marca consolidada en el sector hoteler\",\"datePublished\":\"2026-02-03T08:14:14+00:00\",\"dateModified\":\"2026-02-03T08:28:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/\"},\"wordCount\":651,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/valor-marca-hotelera-marketing.jpg\",\"keywords\":[\"Marca hotelera\",\"Marketing\"],\"articleSection\":[\"M\u00e0rqueting\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/\",\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/\",\"name\":\"El valor d'una marca consolidada en el sector hoteler\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/valor-marca-hotelera-marketing.jpg\",\"datePublished\":\"2026-02-03T08:14:14+00:00\",\"dateModified\":\"2026-02-03T08:28:01+00:00\",\"description\":\"Una marca s\u00f2lida en el sector hoteler no \u00e9s nom\u00e9s una identitat visual, \u00e9s un actiu estrat\u00e8gic que redueix friccions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/valor-marca-hotelera-marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/valor-marca-hotelera-marketing.jpg\",\"width\":2100,\"height\":1400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/valor-marca-sector-hoteler\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El valor d&#8217;una marca consolidada en el sector hoteler\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/\",\"name\":\"The Net Revenue | Servicios de revenue management para hoteles\",\"description\":\"Servicios de revenue management para hoteles\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/#organization\",\"name\":\"The Net Revenue\",\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/TNR_Logo_Black.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thenetrevenue.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/TNR_Logo_Black.jpg\",\"width\":1287,\"height\":578,\"caption\":\"The Net Revenue\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thenetrevenue\",\"https:\\\/\\\/x.com\\\/thenetrevenue\",\"https:\\\/\\\/www.instagram.com\\\/thenetrevenue\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/the-net-revenue\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/#\\\/schema\\\/person\\\/8e3f86e946f9963f367b21c3b5067f06\",\"name\":\"dat_at13cc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g\",\"caption\":\"dat_at13cc\"},\"sameAs\":[\"https:\\\/\\\/www.thenetrevenue.com\"],\"url\":\"https:\\\/\\\/www.thenetrevenue.com\\\/ca\\\/author\\\/dat_at13cc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El valor d'una marca consolidada en el sector hoteler","description":"Una marca s\u00f2lida en el sector hoteler no \u00e9s nom\u00e9s una identitat visual, \u00e9s un actiu estrat\u00e8gic que redueix friccions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/","og_locale":"ca_ES","og_type":"article","og_title":"El valor d'una marca consolidada en el sector hoteler","og_description":"Una marca s\u00f2lida en el sector hoteler no \u00e9s nom\u00e9s una identitat visual, \u00e9s un actiu estrat\u00e8gic que redueix friccions.","og_url":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/","og_site_name":"The Net Revenue","article_publisher":"https:\/\/www.facebook.com\/thenetrevenue","article_published_time":"2026-02-03T08:14:14+00:00","article_modified_time":"2026-02-03T08:28:01+00:00","og_image":[{"width":2100,"height":1400,"url":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-hotelera-marketing.jpg","type":"image\/jpeg"}],"author":"dat_at13cc","twitter_card":"summary_large_image","twitter_creator":"@thenetrevenue","twitter_site":"@thenetrevenue","twitter_misc":{"Escrit per":"dat_at13cc","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/#article","isPartOf":{"@id":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/"},"author":{"name":"dat_at13cc","@id":"https:\/\/www.thenetrevenue.com\/ca\/#\/schema\/person\/8e3f86e946f9963f367b21c3b5067f06"},"headline":"El valor d&#8217;una marca consolidada en el sector hoteler","datePublished":"2026-02-03T08:14:14+00:00","dateModified":"2026-02-03T08:28:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/"},"wordCount":651,"publisher":{"@id":"https:\/\/www.thenetrevenue.com\/ca\/#organization"},"image":{"@id":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-hotelera-marketing.jpg","keywords":["Marca hotelera","Marketing"],"articleSection":["M\u00e0rqueting"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/","url":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/","name":"El valor d'una marca consolidada en el sector hoteler","isPartOf":{"@id":"https:\/\/www.thenetrevenue.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/#primaryimage"},"image":{"@id":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-hotelera-marketing.jpg","datePublished":"2026-02-03T08:14:14+00:00","dateModified":"2026-02-03T08:28:01+00:00","description":"Una marca s\u00f2lida en el sector hoteler no \u00e9s nom\u00e9s una identitat visual, \u00e9s un actiu estrat\u00e8gic que redueix friccions.","breadcrumb":{"@id":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/#primaryimage","url":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-hotelera-marketing.jpg","contentUrl":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2026\/02\/valor-marca-hotelera-marketing.jpg","width":2100,"height":1400},{"@type":"BreadcrumbList","@id":"https:\/\/www.thenetrevenue.com\/ca\/valor-marca-sector-hoteler\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.thenetrevenue.com\/ca\/"},{"@type":"ListItem","position":2,"name":"El valor d&#8217;una marca consolidada en el sector hoteler"}]},{"@type":"WebSite","@id":"https:\/\/www.thenetrevenue.com\/ca\/#website","url":"https:\/\/www.thenetrevenue.com\/ca\/","name":"The Net Revenue | Servicios de revenue management para hoteles","description":"Servicios de revenue management para hoteles","publisher":{"@id":"https:\/\/www.thenetrevenue.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thenetrevenue.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.thenetrevenue.com\/ca\/#organization","name":"The Net Revenue","url":"https:\/\/www.thenetrevenue.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.thenetrevenue.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2025\/11\/TNR_Logo_Black.jpg","contentUrl":"https:\/\/www.thenetrevenue.com\/wp-content\/uploads\/2025\/11\/TNR_Logo_Black.jpg","width":1287,"height":578,"caption":"The Net Revenue"},"image":{"@id":"https:\/\/www.thenetrevenue.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thenetrevenue","https:\/\/x.com\/thenetrevenue","https:\/\/www.instagram.com\/thenetrevenue","https:\/\/www.linkedin.com\/company\/the-net-revenue\/"]},{"@type":"Person","@id":"https:\/\/www.thenetrevenue.com\/ca\/#\/schema\/person\/8e3f86e946f9963f367b21c3b5067f06","name":"dat_at13cc","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b13dceb703a536f17c9c0c0706f4a5441d53de729227372d4a274af342a00b59?s=96&d=mm&r=g","caption":"dat_at13cc"},"sameAs":["https:\/\/www.thenetrevenue.com"],"url":"https:\/\/www.thenetrevenue.com\/ca\/author\/dat_at13cc\/"}]}},"meta_box":[],"_links":{"self":[{"href":"https:\/\/www.thenetrevenue.com\/ca\/wp-json\/wp\/v2\/posts\/5862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thenetrevenue.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thenetrevenue.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thenetrevenue.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thenetrevenue.com\/ca\/wp-json\/wp\/v2\/comments?post=5862"}],"version-history":[{"count":0,"href":"https:\/\/www.thenetrevenue.com\/ca\/wp-json\/wp\/v2\/posts\/5862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thenetrevenue.com\/ca\/wp-json\/wp\/v2\/media\/5856"}],"wp:attachment":[{"href":"https:\/\/www.thenetrevenue.com\/ca\/wp-json\/wp\/v2\/media?parent=5862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thenetrevenue.com\/ca\/wp-json\/wp\/v2\/categories?post=5862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thenetrevenue.com\/ca\/wp-json\/wp\/v2\/tags?post=5862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}