{"id":5102,"date":"2025-11-12T11:13:08","date_gmt":"2025-11-12T10:13:08","guid":{"rendered":"https:\/\/www.thenetrevenue.com\/?p=5102"},"modified":"2026-04-02T15:34:32","modified_gmt":"2026-04-02T13:34:32","slug":"trobada-internacional-directius-hotelers","status":"publish","type":"post","link":"https:\/\/www.thenetrevenue.com\/ca\/trobada-internacional-directius-hotelers\/","title":{"rendered":"TNR a la IV Trobada Internacional de Directius Hotelers"},"content":{"rendered":"

El passat divendres 7 de novembre de 2025, el sector hoteler espanyol va viure una jornada de refer\u00e8ncia amb la celebraci\u00f3 de la IV Trobada Internacional de Directius Hotelers al Novotel Madrid Center. Sota el lema “Rendibilitat, estrat\u00e8gia i tecnologia al servei del director d’hotel”, l’esdeveniment organitzat per AEDH-Asociaci\u00f3n Espa\u00f1ola Directores Hotel i FORST Escuela de Negocios Tur\u00edsticos va reunir els principals professionals del sector per abordar els reptes actuals de la gesti\u00f3 hotelera.<\/p>\n

The Net Revenue va estar representada pel seu CEO, Francesc Gonz\u00e1lez, qui va participar en un dels moments m\u00e9s esperats de la jornada: el Panel Revenue sobre “Com vendre m\u00e9s i millor”. Aquesta taula rodona, que va tenir lloc a les 15:55 hores, va congregar destacats experts del Revenue Management hoteler per analitzar les claus que permeten optimitzar la rendibilitat en un context de constant transformaci\u00f3 digital.<\/p>\n

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Juntament amb Francesc Gonz\u00e1lez, el panel va comptar amb la participaci\u00f3 de V\u00edctor Mayans Asi\u00e1n, d’Artiem Hotels; Chema Herrero Hern\u00e1ndez, de Beds Revenue; i Diego Fern\u00e1ndez P\u00e9rez De Ponga, de Port Hotels. La moderaci\u00f3 va anar a c\u00e0rrec de Isidro Tenorio, qui va guiar un debat enriquidor sobre les estrat\u00e8gies m\u00e9s efectives per maximitzar els ingressos hotelers sense perdre de vista l’experi\u00e8ncia del client.<\/p>\n

Durant la jornada, que es va estendre de 9:00 a 18:00 hores, els assistents van poder aprofundir en com la tecnologia s’ha convertit en un aliat fonamental per als directors d’hotel. La trobada va posar de manifest la import\u00e0ncia d’integrar eines innovadores que permetin prendre decisions basades en dades, anticipar-se a les tend\u00e8ncies del mercat i adaptar-se \u00e0gilment a les demandes dels hostes.<\/p>\n

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\"\"<\/p>\n

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El Panel Revenue es va consolidar com un dels espais m\u00e9s rellevants de l’esdeveniment, oferint perspectives pr\u00e0ctiques sobre la implementaci\u00f3 d’estrat\u00e8gies de pricing din\u00e0mic, la gesti\u00f3 de canals de distribuci\u00f3 i l’optimitzaci\u00f3 de l’ocupaci\u00f3. Els ponents van compartir casos reals i experi\u00e8ncies que van demostrar com la combinaci\u00f3 d’estrat\u00e8gia, tecnologia i coneixement del mercat pot marcar la difer\u00e8ncia en els resultats d’un establiment hoteler.<\/p>\n

Des de The Net Revenue, valorem enormement l’oportunitat d’haver participat en aquesta trobada de refer\u00e8ncia per al sector. Ha estat un vertader plaer compartir reflexions i aprenentatges amb grans professionals de la ind\u00fastria hotelera espanyola, en un ambient de col\u00b7laboraci\u00f3 i recerca constant de l’excel\u00b7l\u00e8ncia.<\/p>\n

La jornada va resultar inspiradora i enriquidora, refor\u00e7ant el nostre comprom\u00eds de seguir impulsant la innovaci\u00f3 en la gesti\u00f3 hotelera. Esdeveniments com aquest s\u00f3n fonamentals per enfortir la comunitat professional i avan\u00e7ar junts cap a un sector m\u00e9s competitiu, rendible i preparat per als desafiaments del futur.<\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

El passat divendres 7 de novembre de 2025, el sector hoteler espanyol va viure una jornada de refer\u00e8ncia amb la celebraci\u00f3 de la IV Trobada Internacional de Directius Hotelers al Novotel Madrid Center. Sota el lema “Rendibilitat, estrat\u00e8gia i tecnologia al servei del director…<\/p>\n","protected":false},"author":1,"featured_media":5170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[101,100,43,44],"class_list":["post-5102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esdeveniments","tag-aedh","tag-forst","tag-ia","tag-revenue-management"],"yoast_head":"\nTNR a la IV Trobada Internacional de Directius Hotelers - The Net Revenue<\/title>\n<meta name=\"description\" content=\"La IV Trobada Internacional de Directius Hotelers organitzada per AEDH i FORST a Madrid, va comptar amb el nostre CEO Francesc Gonz\u00e1lez.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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