{"id":3177,"date":"2025-08-01T16:11:18","date_gmt":"2025-08-01T14:11:18","guid":{"rendered":"https:\/\/staging.thenetrevenue.com\/thenetrevenue\/para-vender-todo-vale\/"},"modified":"2025-09-22T14:25:24","modified_gmt":"2025-09-22T12:25:24","slug":"per-vendre-tot-val","status":"publish","type":"post","link":"https:\/\/www.thenetrevenue.com\/ca\/per-vendre-tot-val\/","title":{"rendered":"Per a vendre, tot val?"},"content":{"rendered":"\t\t
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Qu\u00e8 hi ha darrere dels n\u00fameros? Una lluita intensa per aconseguir clients, una batalla sense treva. I en moltes ocasions, ens trobem sols en un entorn salvatge i agressiu.<\/p>

No fa gaire, en una de les classes que vaig poder impartir als alumnes del Programa Superior de Revenue a Forst, els vaig comentar que hi ha moltes batalles per lluitar per captar el client, per\u00f2 el mitj\u00e0 per arribar a l\u2019objectiu \u00e9s la lluita pel tr\u00e0nsit web. Aqu\u00ed \u00e9s on es troba la competici\u00f3 real: qui guanyi la batalla de l\u2019audi\u00e8ncia, s\u2019endur\u00e0 el client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u00a0<\/p>

El m\u00e8tode m\u00e9s recurrent \u00e9s el \u201cclickbait\u201d, que t\u00e9 com a finalitat generar la m\u00e0xima quantitat de visitants a una p\u00e0gina web i mostrar-nos alguna cosa que ens cridi l\u2019atenci\u00f3 perqu\u00e8, amb aquest \u201cclic\u201d engany\u00f3s, anem on ells volen i no on nosaltres voldr\u00edem anar.<\/p>

I com aconsegueixen portar-nos on volen? A trav\u00e9s de les famoses disparitats als metabuscadors. \u00c9s la manera com es personifiquen aquests \u201cclickbaits\u201d. De vegades s\u00f3n disparitats reals, capten tr\u00e0nsit a base de renunciar a part del seu marge. Altres vegades, amb aquest caramel, t\u2019emporten a \u201ccasa seva\u201d i el preu ja no \u00e9s el que era (la famosa mem\u00f2ria cau\u2026). Altres vegades hi arribes i l\u2019hotel est\u00e0 complet, per\u00f2 com que ja ets a \u201ccasa seva\u201d, t\u2019ensenyen tot el que tenen per si vols comprar alguna cosa. S\u00f3n t\u00e0ctiques agressives, sovint brutes i poc honestes, que sobretot generen confusi\u00f3 al client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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En molts casos, la hiperdistribuci\u00f3 ens porta a situacions no desitjades, fa que la guerra sigui encara m\u00e9s agressiva i, si tu abaixes 3, jo abaixar\u00e9 5, i despr\u00e9s en vindr\u00e0 un altre que abaixar\u00e0 7, i un altre que, com que hem negociat malament i hi ha un r\u00e0pel, ven per sota del net per poder cobrar aquest r\u00e0pel i obtenir benefici. O potser ven per sota del net perqu\u00e8 li pagues una quota mensual de \u201ccomercialitzaci\u00f3\u201d i d\u2019aqu\u00ed en treu el seu marge.<\/p>

Cada acord, cada contracte amb cada prove\u00efdor, ha de tenir un motiu, un objectiu, i ha de trobar el seu espai dins de tota l\u2019estrat\u00e8gia per aconseguir la millor rendibilitat. Som nosaltres qui hem de marcar el ritme i els l\u00edmits, i si no compleixen amb el que vols fer, no el signis, no et serveix, busca\u2019n un altre.<\/p>

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\u00a0<\/p>

Des de\u00a0The Net Revenue<\/strong>, sempre busquem precisament aix\u00f2: la rendibilitat per sobre de tot, i aix\u00f2 passa per tenir una estrat\u00e8gia clara en canal directe, i una de complement\u00e0ria que ens ajudi a arribar on ni el m\u00e0rqueting ni nosaltres som capa\u00e7os. Per\u00f2 no a qualsevol preu, no tot s\u2019hi val.<\/p>

Quan et trobes en disposici\u00f3 d\u2019oferir el teu producte al mercat i prens consci\u00e8ncia que est\u00e0s competint amb altres, \u00e9s quan realment comprens quines estrat\u00e8gies i t\u00e0ctiques existeixen al sector per arribar on tu no arribes. Sempre donant valor als teus avantatges competitius, amb els quals cada empresa acudeix a la seva \u201cguerra\u201d. Aquesta guerra que, de vegades, passa desapercebuda pels clients, per\u00f2 que en moltes altres ocasions, quan t\u00e9 un car\u00e0cter m\u00e9s \u201cagressiu\u201d, el client pot sentir-se aclaparat.<\/p>

Ens basem a obtenir bons resultats recolzats per decisions que no s\u00f3n recents, que han estat estudiades o plantejades amb antelaci\u00f3. Altres vegades hem de ser disruptius i arriscar, per\u00f2 sempre basant-nos en el sentit com\u00fa, l\u2019honestedat, la rendibilitat, aconseguir el millor client i la millora del posicionament del producte. No concebem el Revenue Management sense una estrat\u00e8gia de m\u00e0rqueting que doni suport a la idea, i la difer\u00e8ncia entre uns resultats correctes o excel\u00b7lents rau en aquesta simbiosi entre el m\u00f3n dels n\u00fameros i el de les idees.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Qu\u00e8 hi ha darrere dels n\u00fameros? Una lluita intensa per aconseguir clients, una batalla sense treva. I en moltes ocasions, ens trobem sols en un entorn salvatge i agressiu. No fa gaire, en una de les classes que vaig poder impartir als alumnes del…<\/p>\n","protected":false},"author":1,"featured_media":3179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[52],"class_list":["post-3177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendes","tag-vendes"],"yoast_head":"\nPer a vendre, tot val? - The Net Revenue<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 hi ha darrere dels n\u00fameros? 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